The fact that 90% of people who returned to church named the preaching as the factor that lead them to choose a particular church shows again the hunger of people for real, biblical preaching. I think you could start a church in the middle of a field, put in a preacher that would preach an expository sermon after diligent preparation every Sunday, and you would build a big church. Pandering to people who don’t like church won’t get you there. You evangelize the unconverted. Then you disciple the converted. Part of that discipleship process is the disciplined preaching of the Bible. When that fails, the church begins to fail.